According to reports the Toyota recall due to gas pedal problems could cost the company around US $2 billion. Apparenalty it was due to a software problem but this has definitely hurt consumer's trust in this car company.
The story does not end there. Just found out that the US authorities are launching an investigation regarding problems in the 2010 Toyota Prius as well. Can't help but wonder there are vested interests working here considering the fact that the US Govt, has stake in the US car makers - General Motors and Chrysler.