Chevrolet is marking its return to the Super Bowl after a four-year absence with no less than seven ads that will air before, during and after the game. This one is called 'Ms Evelyn' and its GM's second commercial for the Camaro after the Transformers TV spot that we showed you yesterday. The advert will air on TV after the presentation of the MVP Award, which is sponsored by Chevrolet, but you can get a sneak peak in the video after the jump.
Via Camaro5
Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.
All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.
The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.
All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.
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General Motor today celebrated the start of regular production of the 2011 Chevrolet Camaro Convertible at its Oshawa assembly plant in Canada. The drop-top version of the Detroit firm's muscle car will go on sale in the U.S. in February and will be available with two engine options and four trim packages with prices starting from US$30,000 MSRP including an $850 destination fee.
The entry-level 1LT (US$30,000) and 2LT (US$33,500) Camaro Convertible models are powered by a 3.6-liter direct injection V6 motor rated at 312 horsepower and 278 lb.-ft. or 370 Nm of torque, and can be equipped with either a standard six-speed manual gearbox or an optional six-speed automatic transmission.
Those seeking more power can opt for the 1SS (US$37,500) or the 2SS (US$40,500), which are offered with a choice of two 6.2-liter V8 powertrains, , including the L99 with 400HP and 410 lb-ft of torque on automatic-equipped vehicles and the LS3 with 426HP and 420 lb-ft on manual-equipped models.
Customers can choose from nine production exterior colors with tops offered in black or tan, while all convertible models are fitted with a rear parking assist system as standard.
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It's not very often that we come across European tuners doing their thing on good ol' American muscle - and for a very good reason as there are more chances of seeing a snow storm in Florida...in the summer than a Chevrolet Camaro in Europe. That said, Schmidt Revolution's tuning proposal certainly piqued our curiosity.
The German tuning house's tuning program concerns the Camaro SS with the 6.2-liter V8 engine. The addition of a compressor kit from Speed Box (€8,999 or US$12,300) along with a BORLA stainless steel exhaust system (€999 or US$1,370 without the tail pipes) pushes output to 625-horses.
Schmidt Revolution tune continues with H&R coilovers (€1,272 or US$1,740) and stabilizer (€530 or US$725), while the Camaro rides on 22-inch alloy wheels in tires sized 265/30 R22 up front and 295/25 R22 at the back (€3,399 or US$4,650). The program can be complemented by a matte black body finish priced at €3,500 or US$4,800.
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Well known hot-rodder and tuner Joel “Mr. Motion” Rosen has teamed up DeNooyer Chevrolet’s Performance Division and Redline Motorsports to build and market a special line of 2011 Chevrolet Camaro coupes. The new MOTION 427 and 454 Camaros are offered in a variety of tunes ranging from 525HP to 800HP. Other upgrades include unique paint schemes and alloy wheels, interior enhancements and chassis improvements. Prices for the Baldwin-Motion Camaros start from around $80,000. More details and photos after the jump.
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For the second year in a row, Chevrolet's Camaro SS will serve as the official pace car of the Indianapolis 500. The only difference this year is that GM's pony car will be the new convertible model with the company planning to build a total of 50 examples.
The pace car, along with the matching replicas are all based on the SS model and are equipped with a 400-horsepower V8 engine. All cars are painted in a Summit White exterior accented with orange stripes and door graphics. Inside, the seats are trimmed in orange leather with the front headrests featuring an embossed Indy 500 logo, while the door panels and instrument panel get white trims. In addition, the center panel trim features extensions of the orange exterior stripes.
GM said it will auction off the first of the 50 Indianapolis 500 Festival Committee cars at Saturday's (January 22, 2010) Barrett-Jackson event, with all proceeds from the sale to be donated to the David Foster Foundation, a charity devoted to supporting families with children in need of life-saving organ transplants.
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The much anticipated Camaro Z28 will begin rolling off the production line in January 2012, according to a dealer that spilled the beans over at the Camaro5 forums after attending a National Chevrolet Dealer’s meeting.
Here's what BeckyD/RodgersChevrolet noted about the Z28 on the Camaro forums:
- 2012 Camaro Z28 production begins January 1, 2012
- Internally referred to as the "HP Model"
- 6.2L supercharged engine
- Magnetic Ride suspension
- 285F / 330R tires
- Hood design to have louvre/slat design seen in spy photos (dealers in attendance were shown a gray Z28 model)
- Slight (not major) updates to the interior, with some brighter trimwork
The dealer also gave out some additional info on the upcoming 2012MY Camaro, which is slated to arrive in dealership this summer. According to the tipster, GM told dealers that is preparing a 45th Anniversary special edition package with a "carbon flash color", all black interior and unique wheels, which will be available on both the coupe and convertible models.
Via: Camaro5
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