Chevrolet is marking its return to the Super Bowl after a four-year absence with no less than seven ads that will air before, during and after the game. This one is called 'Ms Evelyn' and its GM's second commercial for the Camaro after the Transformers TV spot that we showed you yesterday. The advert will air on TV after the presentation of the MVP Award, which is sponsored by Chevrolet, but you can get a sneak peak in the video after the jump.
Via Camaro5
First unveiled in the 2010 Australian International Motor Show in Sydney last October, the Subaru Forester S-Edition has now gone on sale in Australia, alongside the revised lineup of the Japanese compact SUV. Boasting a turbocharged 2.5-liter boxer engine delivering 259HP (193kW) and 347 Nm (256 lb-ft) of torque, the new range-topping model is the most powerful Forester ever to be sold down-under.
“We have had increasing customer interest in a more powerful Forester and are delighted to be the first export market for S-Edition, which made its worldwide debut at the Australian International Motor Show in Sydney last October”, said Nick Senior, Managing Director, Subaru Australia. “It combines the best of two winning Subaru formulas – WRX and Forester, the latter of which is firmly entrenched as Australia’s favorite compact SUV.”
The flat-four is coupled to a 5-speed paddle-shift automatic transmission, which sends power to all wheels through Subaru’s Variable Torque Distribution all-wheel drive system. To improve handling, engineers fitted the S-Edition with sport suspension and 17-inch Subaru Tecnica International (STi) alloys, wrapped around in 225/55 R17 Yokohama rubber.
With plenty of torque available from down low – and constant between 2,800-4,800 rpm –, the Forester S-Edition sprints to 100 km/h (62 mph) in just 6.5 seconds and can reach a top speed of 228 km/h (142 mph).
Wringing this car's neck will surely result in some scary consumption figures, but, according to the official fuel economy estimates, a laidback driving style can result in the burning of just 10.5 lt/100 km (22.4 US mpg) in a combined cycle, which is downright acceptable.
Compared to its more mundane siblings, the S-Edition also comes with a black grille, various chrome accents, silver roof rails and, for a limited period, World Rally Blue color option.
Inside, sport seats clad in a combination of alcantara and leather, S-Edition seat embroidery complemented by blue stitching, sporty instrument display and special gear shifter set this model apart.
The Forester S-Edition’s base price is AUD $50,990 (about US $51,301 at today’s exchange rates).
As previously reported, the revised Forester lineup benefits from the new naturally aspirated 2.5-liter engine, capable of 170HP (127kW) and 235 Nm (174 lb-ft) of torque.
All new models feature a redesigned front grille, while inside the dashboard has a darker finish with matching metallic accents. The standard equipment list now includes seats clad in a more water resistant cloth trim, Bluetooth and USB connectivity, while XS models and above receive reversing cameras as standard.
*Note: The Subaru Forester S-Edition study is featured in the photos below
By Csaba Daradics
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Next up on our list of automotive-related commercials that will air during the Super Bowl XLV game on Sunday is the Chevrolet Camaro ad from General Motors. Once again, the Detroit carmaker is playing the Transformers card with the Camaro turning into Bumblebee, and well, you can see the rest in the video that follows.
All in all, Chevrolet will air five 30-second commercials during the big game including “Misunderstanding,” featuring the Cruze Eco; “Discovery,” with the Volt; “Tommy,” showcasing the Silverado HD; and “Al’s Chevrolet,” starring the Camaro.
The company will also air a longer-form Chevrolet spot during the “Glee” episode following the Super Bowl as well as a second Camaro ad named "Ms. Evelyn,” which will be shown after the presentation of the MVP Award.
All of Chevrolet's ads at this year’s Super Bowl were created by the Goodby, Silverstein & Partners agency. Chevrolet returns to the Super Bowl after a four-year absence.
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Now here's a scene you don't see every day. In fact, even if you tried to do it on purpose, we seriously doubt that you'd manage to pull it off no matter how hard and how many times you tried. The truly epic landing and vertical rest of this silver colored Ford Fusion (or at least it looks like a Ford') in the snowbank is the result of a multiple vehicle accident that took place on I-93 South bound just before Exit 3 in Windam in New Hampshire on Tuesday. Video follows after the break.
Source: Eagle Tribune
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McLaren Automotive's brand new MP4-12C has reached another milestone with the start of production at the McLaren Technology Centre (MTC) in Woking, England. The British sports car maker said it plans to build up to 1,000 examples of the MP4-12Cs this year, with most cars to be manufactured in a bespoke new £40m McLaren Production Centre, which is due for completion in May on a site neighboring the MTC facility.
The MP4-12C was first presented to the public at the Goodwood Festival of Speed in southern England in July 2010, ahead of a North American debut at the Pebble Beach Concours d’Elegance in August of the same year.
It is powered by a mid-mounted 3.8 liter twin-turbocharged V8 with 600HP and 443 lb-ft, developed in-house by McLaren, and can complete the standard 0-100km/h (62mph) sprint in under 3.0 seconds and the quarter mile in around 11 seconds, while reaching a top speed in excess of 200mph or 322km.
Prices for the MP4-12C start at around €200,000 in mainland Europe, £168,500 in the UK and at $229,000 in the US.
Today, McLaren also released a new short film called 'Best of 2010', which features appearances from F1 racing stars Lewis Hamilton and Jenson Button, visitors’ reactions to the 12C at its debut events as well as new footage of the car winter testing at Dunsfold Aerodrome. Scroll down to watch it.
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We've lost track of how many times we've seen crazy edits to the English subtitles of a scene from the 2004 German-language movie titled “Downfall" in the United States, in which Adolf Hitler explodes with anger. This four-minute-long video spoofs BMW and the company's decision to make use of the N54 twin-turbocharged 3.0-liter straight-six engine on the 1-Series M Coupe. Enjoy some laughs in the video after the jump.
Source: Youtube via Autoblog.nl
The new fourth-generation Quest minivan has arrived at Nissan's U.S. dealerships with prices ranging from $27,750 for the entry level S to $41,350 for the fully equipped LE model. Keep in mind that none of the above prices (*) include destination and handling charges. Available with one-touch sliding doors and three rows of seats that can accommodate up to seven passengers, the redesigned Quest is offered in four trim levels (S, SV, SL and LE), all powered by a standard 260-horsepower 3.5-liter V6 engine matched to Nissan’s Xtronic CVT (Continuously Variable Transmission).
Today, Nissan also released the first media campaign for the Quest, highlighted by a new 30-second television spot titled “Errands", which unsurprisingly features a mom and her hectic lifestyle - how original... Scroll down to watch the video or click here for our more detailed post on the new 2011 Quest.
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Volkswagen is offering us a 10-second glimpse of its new 'Black Beetle' TV commercial that will air during the Super Bowl football game next Sunday, February 6, 2011. The is the first television spot for the next generation of the Volkswagen Beetle, which is scheduled for launch in May, 2011. However, the 'Black Beetle' commercial won't reveal the car itself as it is centered on a beetle (as in the insect) that runs around the forest outperforming all the other creatures. Follow the jump to watch the teaser spot.
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In a ground-breaking campaign, Honda has merged the worlds of iPhone Apps and traditional commercials, be they on your TV, computer screen or mobile phone. Created to celebrate the launch of the revised Honda Jazz [Fit in the U.S.], the new interactive app allows iPhone users to virtually catch animated characters as they appear on screen in the firm's new TV advert 'This Unpredictable Life' and drop them into their phones, more or less in the same way you'd use a PS3 Move or Nintendo wii motion-controller.
The Japanese carmaker said it’s the first time the so-called screen-hopping technology has been used with a commercial.
The App is called "Honda Jazz – This Unpredictable Life" and can be downloaded for free from Apple's iTunes Store. Once installed, iPhone users can begin watching the spot from their TV, or on any other device, including a PC or even a second iPhone with the app installed, and collect up to four characters and three mystery objects. Honda said that users can then interact with each of the stars of the film, for example, the toy space monkey can be made to dance by singing into the phone.
The new advertising campaign was created by Wieden + Kennedy and Nexus, the team behind the Japanese automaker's 'Hate Something, Change Something' commercial for its cleaner diesel engines in 2004.
The TV spot will debut in the UK on 1 February at around 21.45 on ITV1 and Channel 4 but for those in a rush, it is already available on YouTube. Scroll down to watch the film, and if you happen to own an iPhone and try it out, share your experience in the comments section below.
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Back in 2009, Nissan GT-R owners had to face an odd dilemma: even though the car came with a launch control system, using it meant voiding the warranty. In the ensuing controversy, the Japanese maker simply dropped it for the 2010 model year, stating that it doesn’t want to deal with the “warranty nightmare” anymore.
By Csaba Daradics
Source: Automobile via Youtube & Jalopnik
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The owner of a brand new Ferrari 458 Italia with some 500 miles on the odometer in Brandon Florida received a quick lesson on the disadvantages of a low slung sports car in the land of pickup trucks and SUVs when a Ford F-150 ran over its hood. We don't know if the F-150 driver mistook Maranello's creation for a red speed bump or if the Ferrari owner questioned Ford's 'Built Tough' slogan, but something tells us this video is going to become a hit. You can watch the clip after the break.
Via: Autoblog.nl
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Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.
By Csaba Daradics
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Seventeen years after the great Ayrton Senna died, the documentary about his life, aptly named 'Senna', was shown at the 2011 Sundance Film Festival last week and was met with critical acclaim. The work of British director Asif Kapadia and screenwriter and executive producer Manish Pandey, Senna tells the story of one of the greatest drivers who ever lived exclusively through archive footage.
That means that all the great racing sequences are there, showing incredible overtaking maneuvers, spectacular crashes and some of the greatest rivalries that Formula 1 has ever seen.
According to the LA Times, the documentary not only shows Senna’s incredibly competitive personality, but also his spiritual side.
“Though he drove like the devil, he was a spiritual person who believed deeply and profoundly in a higher power. A philosophical mystic with a jewel thief's nerves and a poet's sensitivity (and good looks), Senna was an altogether remarkable human being”, the review states.
The Brazilian pilot entered the world of racing driving karts and at the height of his career he won 33 races and three Formula 1 World Championships. Senna died aged 34 in a crash at the 1994 San Marino Grand Prix.
The official trailer of the Senna documentary is available below.
By Csaba Daradics
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We’ve seen our share of burnouts ending in fiery fails, but in this case, the flames are a sign of success. We don’t know if the owner of this vintage Chevrolet Impala used some kind of special tires, but he leaves behind him two very cool burning trails, just liked Doc Brown’s time traveling DeLorean did in the Back to the Future movie. Watch the clip after the break.
By Csaba Daradics
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The highlight of Volkswagen's presentation at this week's Qatar motor show is the new XL1, a futuristic looking diesel-electric plug-in hybrid study for an everyday-use coupe vehicle with a combined fuel economy of just 0.9 liters per 100 kilometers or an amazing 261 mpg US.
The extremely low fuel consumption is achieved through the use of a lightweight construction, carefully honed aerodynamics and of course, the hybrid powertrain that combines a 0.8-liter twin-cylinder diesel producing 48-horses with a 27HP electric motor. If you follow the jump, you can check out live photos as well as on the road videos of the XL1. For more details on the study, read our previous post here.
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